ABOUT
Amira is a Marketing maven by day at BET Networks creating award winning 360 marketing campaigns that amplify black voices. Prior to that, Amira worked across Bravo, E!, NBC, Telemundo, and more at NBCU; creating marketing strategies for a variety of brands like Mattel, Citi, and more. Prior to joining NBCU, she worked on the post-sale team at ViacomCBS pitching and executing 360 co-branded marketing campaigns for brands like Pepsi, P&G, L'Oreal, and more bringing in over $50MM in sales. Amira has also executed campaigns that have brought in record number sales driving the single week highest sales for brands.
Amira has 10 years of experience encompassing a background in production, content creation, paid social strategies, integrated & trade marketing, talent and client management, and creative directing.
She has executed numerous marketing campaigns that have not only won Webby, Telly, and Cynopsis awards but have also driven impact and systemic change.
Amira is also the founder of Women's Empowerment brand Unleash Yourself. Amira stands by women's rights and is a champion for social change and elevating black, queer, and female voices.
Unleashyourself.org, is an organization that empowers young women and girls to overcome fear and unleash their inner boss. Amira provides free professional development workshops, yearly empowerment camps, & career development programs and panels. Amira has hosted nearly 20 panel discussion events in the NJ/NY area for young professionals & college students.
Amira has a Bachelors degree in Broadcast Journalism from Bloomfield College, and a Master's degree in Strategic Communications from Seton Hall University.
Amira has 10 years of experience encompassing a background in production, content creation, paid social strategies, integrated & trade marketing, talent and client management, and creative directing.
She has executed numerous marketing campaigns that have not only won Webby, Telly, and Cynopsis awards but have also driven impact and systemic change.
Amira is also the founder of Women's Empowerment brand Unleash Yourself. Amira stands by women's rights and is a champion for social change and elevating black, queer, and female voices.
Unleashyourself.org, is an organization that empowers young women and girls to overcome fear and unleash their inner boss. Amira provides free professional development workshops, yearly empowerment camps, & career development programs and panels. Amira has hosted nearly 20 panel discussion events in the NJ/NY area for young professionals & college students.
Amira has a Bachelors degree in Broadcast Journalism from Bloomfield College, and a Master's degree in Strategic Communications from Seton Hall University.
EXPERIENCE
BET NETWORKS | INTEGRATED MARKETING MANAGER
10/2021-PRESENT
Manage and oversee the workload of team coordinators and ensure marketing campaigns are being executed efficiently and accurately.
Partner with internal sales leads to develop innovative custom marketing solutions for client RFP responses, proactive pitches, and key client meetings.
Pitch and execute 360 markeFng campaigns for the BET Awards, NAACP Image Awards, Hip Hop Awards, & The Soul Train Awards.
Serve as pre-sale lead on capabilities, strengths, and available content programming across BET linear, tentpole social, and digital platforms.
Lead tacFcal and creative brainstorm meetings that push to over exceed client expectations and revenue goals.
Develop and present robust, 360 marketing pitch decks that encompass client goals, network opportunities, research, internal analytics capabilities, and more.
Manage client needs and objectives on production sets while working closely with Creative Directors to manage feedback and next steps.
NBCUniversal | One Platform Marketing April 2021-Oct 2021
MARKETING MANAGER – TRADE MARKETING, PORTFOLIO
Lead, manage, and mentor a team of marketing specialists and coordinators to increase demand of the NBCU portfolio of networks.
Support and lead demand/revenue generation for the NBCU portfolio.
Work closely with the Agency Partnership and Client Partnership teams to develop long term marketing plans that are rooted in Portfolio messaging and vertical priorities and tentpoles for each Agency client.
Develop client presentations, events, and recap reports showcasing marketing and sales success while streamlining best practices.
Effectively allocate and manage marketing budgets totaling over $10MM to achieve sales goals.
VIACOMCBS | VH1, MTV, CMT, LOGO 2017-2021
MARKETING MANAGER - VELOCITY
Project managed & led convergent campaigns across VH1, MTV, CMT, and Logo to create award winning content touching all screens that brought in over $50MM in sales.
PepsiCo Mountain Dew – Pitched and sold a robust social first campaign for Mountain Dew that touched ViacomCBS, BET, PlutoTV, & CBS Sports IP. The program was rooted in elevating and amplifying black voices & HBCU students through a fully funded shark tank-esk contest. Contestants entered the competition for the chance to present their entrepreneurial idea in front of a panel of celebrity judges for the chance to win up to $1MM.
Presented concepts that strategically aligned with Dew’s mission & aligned with ViacomCBS’ core content.
Oversaw all client, talent, and show communication and spoke directly to talent to ensure they understood the campaign elements and goals. The program ran across iHeartMedia, Blavity, VH1, and BET.
The campaign closed, bringing in over $1MM incremental dollars.
PlutoTV SeeHer Pop Up Channel - Oversaw the execution of the first ever SeeHer PlutoTV Pop Up Channel that featured female led content across ViacomCBS' IP.
Content: 2x promo videos that ran across music & ent to drive awareness of channel and included sponsor attribution.
The promo asset also ran across ViacomCBS & BET social handles to drive additional reach & engagement for the the Pop-up channel.
The channel was sponsored by WW, Verizon, & Hershey's.
VMAs P&G - Oversaw a socially led campaign with Ashlee Simpson Ross to align with the 2020 VMA's. The campaign resulted in the highest amount of single week sales ever for the brand.
Content: 5x social posts that drove engagement & sales to Clearblue’s website and tune-in to the VMA’s.
VMAs L’Oréal Paris SeeHer - Oversaw the execution of a female empowered campaign that drove awareness to the SeeHer initiative and the alignment of all the girl power at the 2020 VMA's.
Content: 1x preshow SeeHer moment with co-branded lower 3rd graphic, 1x main show SeeHer branded lower 3rd with VO and copy, 1x :15 custom vignette, 1x BB with L’Oréal Paris logo inclusion.
VMAs Citibank SeeHer - Oversaw and executed 6x Twitter Amplify posts that drove engagement and awareness for the SeeHer initiative through 6x female empowered tweets of performance & award moments.
VMAs 2020 - Worked closely with the Events team to manage the execution of 80+ Twitter Amplify posts that featured exclusive show moments. Also oversaw the execution of the VMAs Coors Light contest that was rooted in a Twitter Q&A and enabled fans to ask questions to Kane Brown to be entered to win a Coors Chill Pack.
Maybelline RuPauls Drag Race - Oversaw the execution of a highly stylized custom vignette that featured Drag Queen Milk that drove sales & engagement for two high priority products for the brand and ran adjacent to the premiere RPDR episode.
VIACOMCBS | VH1 & LOGO NEW YORK, NY 2017-2018
INTEGRATED MARKETING COORDINATOR
Created award winning, custom convergent content and executed multiple digital campaigns that drove, brand awareness and profitability for brands including Covergirl, #SEEHER, Mars, Snapple, TJ Maxx, Macy's, Geico, Little Caesars, and more.
Executed on-air, social, and digital content, collaborating with multiple internal and client teams. Created client facing pitch decks that detailed ViacomCBS marketing opportunities in responding to client RFPs.
Facilitated all client facing communication for cross network and convergent executions.
Worked to increase sales by 44% for the #1 show on VH1 Love & Hip-Hop and Black Ink Crew by demonstrating strong management skills in directing production communication and creating marketing one sheets for multiple sales teams.
Oversaw and led the #SeeHer strategic campaign that consisted of six talent led PSA's, three tentpoles (CMTMA's, VMAs, & Dear Mama), & digital and social extensions. I project managed the creative development, data analysis, production budget, talent outreach, and sponsorship details. The program ran across Viacom’s music & entertainment networks and tentpole events.
Delivered over 40 Twitter Amplify campaigns during the 2018 & 2019 MTV VMAs for Pepsi, Taco Bell, P&G, Samsung, and Truth.
Oversaw Viacom cross network executions with MTV, TV Land, CMT, Nickelodeon, & Comedy Central counterparts.
Created sales presentations to highlight new show marketing opportunities to expand show sales and profitability.
Upsold clients into digital content by efficiently communicating effectiveness of convergent programs.
Interviewed, managed, and oversaw intern staff.
Oversaw and managed production budgets exceeding $6 million.
BLOOMFIELD COLLEGE, Bloomfield, New Jersey Spring 2018 & Spring 2019
Adjunct Faculty
Designed curriculum for the Public Speaking & Mass Media Research courses to improve college students’ command of communication and presentation skills. Guided students through the development of multiple speech formats, research insights, and provided individual formative feedback to improve content, delivery, and overall effectiveness.
Demonstrated leadership and mentoring abilities in coordinating instruction of student groups.
REFINERY 29, New York, New York 2016 – 2017
Post Production Coordinator
Worked through client messaging and marketing goals by creating award winning short form branded content, performing quality checks and social media delivery.
Expanded social media engagement by 20% increase by creating .srt files for Facebook and Instagram.
Increased revenue across all platforms by collaborating with production teams to align products with client marketing goals.
MEDIACOM, New York, New York 2015 – 2016
Paid Search & Paid Social Specialist
Created new initiatives to drive revenue and engagement, strategizing with executives from Google, Yahoo, Facebook, Twitter, and Pinterest. Gathered and analyzed marketing metrics and other data to inform strategic direction to optimize paid search content. Developed and presented client wrap decks to showcase ROI and next steps, generated text ad copy and keywords based on SEO strategy and conforming to brand messaging.
Increased engagement by 20% across brands by creating customized paid search and paid social content tailored to specific target audiences.
Spearheaded educational paid search and social sessions for client readiness to better understand Google, Bing, Facebook, and Instagram algorithms.
Worked diligently with Google AdWords, Bing, Marin, and Kenshoo to optimize mobile, paid search & social campaigns for brands like Allergan, Dell, and Revlon.
VIACOM | VH1, New York, New York 2013 – 2015
Production Assistant
Promoted production quality by supervising intern and freelance staff, training in digital strategy, brand messaging, and tactics. Drove engagement for brand partnerships by producing short form content for VH1.com & social media. Examined media charts and analytics displaying video metrics to produce optimal strategies for engagement.
Increased engagement on VH1.com by 20% by creating content aligned with nostalgic pop culture.
Amplified impressions across VH!’s O&O collaborating with Vice President and Supervising Producer to establish brand agnostic goals.
10/2021-PRESENT
Manage and oversee the workload of team coordinators and ensure marketing campaigns are being executed efficiently and accurately.
Partner with internal sales leads to develop innovative custom marketing solutions for client RFP responses, proactive pitches, and key client meetings.
Pitch and execute 360 markeFng campaigns for the BET Awards, NAACP Image Awards, Hip Hop Awards, & The Soul Train Awards.
Serve as pre-sale lead on capabilities, strengths, and available content programming across BET linear, tentpole social, and digital platforms.
Lead tacFcal and creative brainstorm meetings that push to over exceed client expectations and revenue goals.
Develop and present robust, 360 marketing pitch decks that encompass client goals, network opportunities, research, internal analytics capabilities, and more.
Manage client needs and objectives on production sets while working closely with Creative Directors to manage feedback and next steps.
NBCUniversal | One Platform Marketing April 2021-Oct 2021
MARKETING MANAGER – TRADE MARKETING, PORTFOLIO
Lead, manage, and mentor a team of marketing specialists and coordinators to increase demand of the NBCU portfolio of networks.
Support and lead demand/revenue generation for the NBCU portfolio.
Work closely with the Agency Partnership and Client Partnership teams to develop long term marketing plans that are rooted in Portfolio messaging and vertical priorities and tentpoles for each Agency client.
Develop client presentations, events, and recap reports showcasing marketing and sales success while streamlining best practices.
Effectively allocate and manage marketing budgets totaling over $10MM to achieve sales goals.
VIACOMCBS | VH1, MTV, CMT, LOGO 2017-2021
MARKETING MANAGER - VELOCITY
Project managed & led convergent campaigns across VH1, MTV, CMT, and Logo to create award winning content touching all screens that brought in over $50MM in sales.
PepsiCo Mountain Dew – Pitched and sold a robust social first campaign for Mountain Dew that touched ViacomCBS, BET, PlutoTV, & CBS Sports IP. The program was rooted in elevating and amplifying black voices & HBCU students through a fully funded shark tank-esk contest. Contestants entered the competition for the chance to present their entrepreneurial idea in front of a panel of celebrity judges for the chance to win up to $1MM.
Presented concepts that strategically aligned with Dew’s mission & aligned with ViacomCBS’ core content.
Oversaw all client, talent, and show communication and spoke directly to talent to ensure they understood the campaign elements and goals. The program ran across iHeartMedia, Blavity, VH1, and BET.
The campaign closed, bringing in over $1MM incremental dollars.
PlutoTV SeeHer Pop Up Channel - Oversaw the execution of the first ever SeeHer PlutoTV Pop Up Channel that featured female led content across ViacomCBS' IP.
Content: 2x promo videos that ran across music & ent to drive awareness of channel and included sponsor attribution.
The promo asset also ran across ViacomCBS & BET social handles to drive additional reach & engagement for the the Pop-up channel.
The channel was sponsored by WW, Verizon, & Hershey's.
VMAs P&G - Oversaw a socially led campaign with Ashlee Simpson Ross to align with the 2020 VMA's. The campaign resulted in the highest amount of single week sales ever for the brand.
Content: 5x social posts that drove engagement & sales to Clearblue’s website and tune-in to the VMA’s.
VMAs L’Oréal Paris SeeHer - Oversaw the execution of a female empowered campaign that drove awareness to the SeeHer initiative and the alignment of all the girl power at the 2020 VMA's.
Content: 1x preshow SeeHer moment with co-branded lower 3rd graphic, 1x main show SeeHer branded lower 3rd with VO and copy, 1x :15 custom vignette, 1x BB with L’Oréal Paris logo inclusion.
VMAs Citibank SeeHer - Oversaw and executed 6x Twitter Amplify posts that drove engagement and awareness for the SeeHer initiative through 6x female empowered tweets of performance & award moments.
VMAs 2020 - Worked closely with the Events team to manage the execution of 80+ Twitter Amplify posts that featured exclusive show moments. Also oversaw the execution of the VMAs Coors Light contest that was rooted in a Twitter Q&A and enabled fans to ask questions to Kane Brown to be entered to win a Coors Chill Pack.
Maybelline RuPauls Drag Race - Oversaw the execution of a highly stylized custom vignette that featured Drag Queen Milk that drove sales & engagement for two high priority products for the brand and ran adjacent to the premiere RPDR episode.
VIACOMCBS | VH1 & LOGO NEW YORK, NY 2017-2018
INTEGRATED MARKETING COORDINATOR
Created award winning, custom convergent content and executed multiple digital campaigns that drove, brand awareness and profitability for brands including Covergirl, #SEEHER, Mars, Snapple, TJ Maxx, Macy's, Geico, Little Caesars, and more.
Executed on-air, social, and digital content, collaborating with multiple internal and client teams. Created client facing pitch decks that detailed ViacomCBS marketing opportunities in responding to client RFPs.
Facilitated all client facing communication for cross network and convergent executions.
Worked to increase sales by 44% for the #1 show on VH1 Love & Hip-Hop and Black Ink Crew by demonstrating strong management skills in directing production communication and creating marketing one sheets for multiple sales teams.
Oversaw and led the #SeeHer strategic campaign that consisted of six talent led PSA's, three tentpoles (CMTMA's, VMAs, & Dear Mama), & digital and social extensions. I project managed the creative development, data analysis, production budget, talent outreach, and sponsorship details. The program ran across Viacom’s music & entertainment networks and tentpole events.
Delivered over 40 Twitter Amplify campaigns during the 2018 & 2019 MTV VMAs for Pepsi, Taco Bell, P&G, Samsung, and Truth.
Oversaw Viacom cross network executions with MTV, TV Land, CMT, Nickelodeon, & Comedy Central counterparts.
Created sales presentations to highlight new show marketing opportunities to expand show sales and profitability.
Upsold clients into digital content by efficiently communicating effectiveness of convergent programs.
Interviewed, managed, and oversaw intern staff.
Oversaw and managed production budgets exceeding $6 million.
BLOOMFIELD COLLEGE, Bloomfield, New Jersey Spring 2018 & Spring 2019
Adjunct Faculty
Designed curriculum for the Public Speaking & Mass Media Research courses to improve college students’ command of communication and presentation skills. Guided students through the development of multiple speech formats, research insights, and provided individual formative feedback to improve content, delivery, and overall effectiveness.
Demonstrated leadership and mentoring abilities in coordinating instruction of student groups.
REFINERY 29, New York, New York 2016 – 2017
Post Production Coordinator
Worked through client messaging and marketing goals by creating award winning short form branded content, performing quality checks and social media delivery.
Expanded social media engagement by 20% increase by creating .srt files for Facebook and Instagram.
Increased revenue across all platforms by collaborating with production teams to align products with client marketing goals.
MEDIACOM, New York, New York 2015 – 2016
Paid Search & Paid Social Specialist
Created new initiatives to drive revenue and engagement, strategizing with executives from Google, Yahoo, Facebook, Twitter, and Pinterest. Gathered and analyzed marketing metrics and other data to inform strategic direction to optimize paid search content. Developed and presented client wrap decks to showcase ROI and next steps, generated text ad copy and keywords based on SEO strategy and conforming to brand messaging.
Increased engagement by 20% across brands by creating customized paid search and paid social content tailored to specific target audiences.
Spearheaded educational paid search and social sessions for client readiness to better understand Google, Bing, Facebook, and Instagram algorithms.
Worked diligently with Google AdWords, Bing, Marin, and Kenshoo to optimize mobile, paid search & social campaigns for brands like Allergan, Dell, and Revlon.
VIACOM | VH1, New York, New York 2013 – 2015
Production Assistant
Promoted production quality by supervising intern and freelance staff, training in digital strategy, brand messaging, and tactics. Drove engagement for brand partnerships by producing short form content for VH1.com & social media. Examined media charts and analytics displaying video metrics to produce optimal strategies for engagement.
Increased engagement on VH1.com by 20% by creating content aligned with nostalgic pop culture.
Amplified impressions across VH!’s O&O collaborating with Vice President and Supervising Producer to establish brand agnostic goals.